Salesforce Certified Pardot Consultant Practice Exam

When addressing the issue of a lead's Pardot information not transferring after conversion, ensuring that lead fields are mapped to contact fields is crucial. This mapping is foundational because it dictates how data is transferred from a lead to a contact during the conversion process. If the fields are not properly mapped, the information from the lead may not carry over to the contact record, leading to missing data.

By verifying and configuring these mappings, you can ensure that all relevant Pardot information associated with the lead is accessible on the contact record after the conversion. This step is essential for maintaining data integrity and continuity of information in your marketing automation processes.

Other options may be related but do not directly resolve the primary issue. For instance, checking if a lead has opted out of Pardot would be relevant to understanding why data might be inactive, but it does not address the transfer of data itself. Reverting the lead conversion or submitting a support ticket could be considered last resorts after verifying the essential mapping configurations, but they do not directly tackle the underlying cause of the issue. Effective management of field mappings is proactive and essential for smooth data transitions.